3 february 2023
How to create your first virtual space in the Metaverse
More and more companies and professionals are writing, speaking and sharing information about the Metaverse. Although the future of this internet revolution is still to be discovered, there is no doubt that s concept of “virtual world” offers new possibilities for content creation and improving human connections in real-time.
Although it may seem like something destined for large companies like Orange, Meta, Accenture or Nike, there are platforms and tools that facilitate the “entry” into this world. Creating your first virtual space, or Metaverse, has become more common than we think.
What is the Metaverse? How to get started in it?
The Metaverse is a communication medium that connects the physical world with a 3D virtual space through technologies such as virtual reality, augmented reality and the Internet. In many of these virtual spaces, the environments are customizable, and you can start creating your own without limits or working under a set of predefined tools.
To give you an idea of what the Metaverse is, think of games like Sims 3 or even Minecraft. Both games are based on the idea of being able to interact with other people through an avatar, in a virtual environment that can be customized with content such as text, videos, images or streams.
Main platforms for creating spaces in the Metaverse
Entertainment platforms in the metaverse
For example, a clothing brand can create its own Metaverse from scratch or choose a platform that allows it to create a virtual store to interact with its customers in a more attractive way, sell its products or even explore new industries such as Virtual Fashion.
Also, companies can choose to create a virtual workspace for their remote work teams. Imagine that your team is scattered across different geographical areas and, although there are tools that help facilitate remote work, there is a chance that they will never generate real relationships with their colleagues or even suffer from burnout.
Roblox allows users to create and play 3D games. You can interact and socialize with other users and its application is compatible with App Store, Google Play, Amazon AppStore, Xbox One and Microsoft.
Second Life allows users to create an avatar and explore a 3D virtual world. You can socialize, participate in activities and buy and sell virtual goods such as furniture, clothing and other items.
VRChat is an online virtual reality platform where users can create an avatar and explore a 3D virtual world. They can participate in games, socialize and create content for that space.
Rec Room is a multiplayer virtual reality platform that allows users to socialize in a 3D environment through a large gallery of games.
Social platforms in the Metaverse
The Sandbox is a play-to-earn based social platform where users can create their own games, avatars and virtual goods that they can monetize in the form of an NFT.
It is a blockchain-based social platform where users can create and visit 3D virtual worlds. Unlike other platforms, in Decentraland users must buy “land”, that is, they must buy space to own that land on which to build their space. The more space you want, the more money you must invest in the platform.
Platforms for companies in the Metaverse
Spacececreator is a Web3D virtual space builder that includes different work tools, communication tools, 3D avatar customization, a content management system to customize your space, analytics, gamified activities, and a template system.
The tool is based on a drag-and-drop system, like Wix or Elements for conventional web pages, and does not require programming knowledge or downloads, as it works from the browser.
It is a social and work platform that allows you to participate in virtual meetings in 2D around a virtual world in pixel-art style. It includes a series of predefined spaces with different rooms and mini-games.
It is a 3D platform to connect with other users or teams where you can organize meetings, conferences, classes and social events. With Virbela you can also interact with virtual objects and allow teams to collaborate in the same place.
Like Spacecreator, Journee is a Metaverse-as-a-service tool that allows the construction of virtual spaces through a block system. You can incorporate different contents, interact with other users and visualize data on the visits your space gets.
Like the other tools mentioned above, Spatial allows you to access a virtual space, create your own avatar and interact with other users. Currently, it is used for cultural events, conferences and as an exhibition gallery for NFTs. They also have a VR solution and a mobile application.
Tips for creating your first space in the metaverse
Now that you know what the metaverse is and the different types of platform that will allow you to create your virtual space for your company or community, it is important to keep in mind the following tips to ensure a positive experience:
- Research and test with your team all the platforms you are considering using. Get to know each feature thoroughly and make sure it meets the necessary requirements to fulfill your objectives. Check out Spacecreator’s features here.
- Create a clear strategy for the content and dynamics of your virtual space. As with normal websites, a static website will not attract visitors, an “interactive” virtual space must include a narrative of the space.
- Set permission guidelines for the different roles that will exist within the platform. For example, in Spacecreator we have a wide configuration of roles for an ethical and safe use of your space.
- Promote your space in your different communication channels. There is even the possibility of finding new clients and/or users through these channels. Remember that the “Metaverse” attracts especially a technological and curious profile that is always open to new experiences.
Discover how the metaverse is transforming the world we know in "Metaverses: The Great Immersive Revolution," the book by Oscar Peña that will take you on a journey through technology and imagination.
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